Google Tag Manager features a powerful tag template system to simplify how you configure and publish tracking codes. Tag Manager supports Google tags such as Analytics, AdWords, and DoubleClick, as well as tags for certified 3rd party organizations. To use a template, simply select it, provide the requested details, and select triggers that will cause the tag to fire.
Tag Manager supports the following tag platforms and functions:
* The indicated tags have vendor requirements for Android & iOS that include installing their SDK alongside Tag Manager. Please check with the vendor for more information..
To have Google include a template for your company's tag, apply to become a tag vendor.