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Supported tags

Google Tag Manager features a powerful tag template system to help simplify publishing of tracking codes and eliminate errors. In addition to the templates for Google tags such as Analytics, AdWords, and DoubleClick, templates for a growing list of certified vendors are also supported. To use a template, simply select it, provide the requested details, and Tag Manager automatically generates the correct code and fires the tag using the triggers you specify.

The following have tag templates built in to Tag Manager:

Tag Template Web                         AMP                        Android & iOS
(Firebase containers)
Android & iOS
(Legacy containers)
AB Tasty      
AdAdvisor      
adjust*      
Adobe Analytics      
Adometry      
AdRoll      
AdWords
Affiliate Window      
AppsFlyer*      
Apsalar      
AT Internet      
AWIN      
Bizrate Insights      
Burt      
Chartbeat      
ClickTale      
Clicky      
comScore    
Crazy Egg      
Conversant      
Criteo      
Custom HTML      
Custom Image  
Cxense      
DistroScale      
DoubleClick
dstillery      
Eulerian Technologies      
Firebase Analytics      
Function Call    
Google Analytics
Google Consumer Surveys      
Google Optimize      
Hotjar      
Infinity Tracking      
Intent Media      
K50      
Kochava      
Krux      
LeadLab by wiredminds      
LinkedIn    
LinkPulse      
Lytics      
Marin      
Médiamétrie      
Microsoft Bing Ads      
Mouseflow      
mParticle      
Nielsen      
Neustar      
Nudge      
Oktopost      
Optimise Media      
ÖWA      
OwnerListens      
Parse.ly      
Perfect Audience Pixel      
Personali      
Piano      
Placed Inc.      
Pulse Insights      
Quantcast    
SaleCycle      
SearchForce      
Segment      
Shareaholic      
SimpleReach      
Snowplow      
Survicate      
TradeDoubler      
Tune      
Turn      
Twitter      
Upsellit.com      
Ve Interactive      
VisualDNA      
Webtrekk      
Yieldify      

* The indicated tags have vendor requirements for Android & iOS that include installing their SDK alongside Tag Manager. Please check with the vendor for more information..

To have Google include a template for your company's tag, please contact us to become a tag vendor. Learn more.

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