Supported tags

Google Tag Manager features a powerful tag template system to simplify how you configure and publish tracking codes. Tag Manager supports Google tags such as Analytics, AdWords, and DoubleClick, as well as tags for certified 3rd party organizations. To use a template, simply select it, provide the requested details, and select triggers that will cause the tag to fire.

Tag Manager supports the following tag platforms and functions:

Tag Template Web                         AMP                        Android & iOS
(Firebase containers)
Android & iOS
(Legacy containers)
AB Tasty      
AdAdvisor      
adjust*      
Adobe Analytics      
Adometry      
AdRoll      
AdWords
AppsFlyer*      
Apsalar      
AT Internet      
AWIN      
Bizrate Insights      
Burt      
Chartbeat      
ClickTale      
Clicky      
comScore    
Crazy Egg      
Conversant      
Criteo      
Custom HTML      
Custom Image
Cxense      
DistroScale      
DoubleClick
dstillery      
Eulerian Technologies      
Firebase Analytics      
Function Call    
FoxMetrics      
Google Analytics
Google Consumer Surveys      
Google Optimize      
Hotjar      
Infinity Tracking      
Intent Media      
K50      
Kochava      
Salesforce DMP (Krux)      
LeadLab by wiredminds      
LinkedIn    
LinkPulse      
Lytics      
Marin      
Médiamétrie      
Microsoft Bing Ads      
Mouseflow      
mParticle      
Nielsen      
Neustar      
Nudge      
Oktopost      
Optimise Media      
ÖWA      
OwnerListens      
Parse.ly      
Perfect Audience Pixel      
Personali      
Piano      
Placed Inc.      
Pulse Insights      
Quantcast    
Rawsoft      
SaleCycle      
SearchForce      
Segment      
Shareaholic      
SimpleReach      
Snowplow      
Survicate      
TradeDoubler      
Tune*      
Turn      
Twitter      
UpSellIt      
Ve Interactive      
VisualDNA      
Webtrekk      
Xtremepush      
Yieldify      

* The indicated tags have vendor requirements for Android & iOS that include installing their SDK alongside Tag Manager. Please check with the vendor for more information..

To have Google include a template for your company's tag, apply to become a tag vendor.

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