You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
Before you begin
You can integrate your account with Google Ads or Google Analytics for free. To set up your integration, you’ll need a valid Google sign in and an active Drupal account.
If you’d like access to additional features, you can set up integration with the following customizations:
- Enhanced link attribution
- Event tracking
- File download tracking
- IP address masking
You’ll need to download Drupal’s extension directly separately from its CMS to upload extensions. Download the latest version of Drupal’s Google Analytics plugin from the extension directory.
Instructions
- Sign in to your Drupal account.
- On the toolbar, click Manage.
- From the dropdown menu, click Extend.
- On the “Extend” page, click + Add new module.
- On the “Add new module” page, click Continue to upload the extension file downloaded from the extension directory before step 1. A message will appear when the extension is uploaded successfully.
- Return to the “Extensions” page and scroll to the “Statistics” section.
- Check the box next to “Google Analytics” and click Install.
- After the extension is installed, scroll back to the “Google Analytics” extension section.
- Expand the “Google Analytics” section and click Configure.
- Type your Google tag. Click Save.