The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

Fix tags not placed correctly


The placement of tags in your website code impacts how quickly tags load and trigger. Placing tags too far down in the web page code can delay their triggering, potentially missing valuable session data from users who exit your site before the page fully loads. To ensure data is captured, make sure your tag is properly placed in your website code.

Find improperly tagged pages

Tag Diagnostics shows the critical issue, "Tag not placed correctly," when you've installed the Google tag or the Google Tag Manager container too low on pages in your website code.

Place tags on your website

To find where to place the Google tag or Tag Manager container in your website code, refer to one of the following resources, depending on how you've tagged your website code:

Verify your setup

After installation, verify your setup with:

  • Tag Assistant to ensure the tag is firing correctly
  • Tag Diagnostics to see if the critical issue, "Tag not placed correctly," still appears

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