You can measure behavioural data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
The instructions for setting up the Google tag are different for tag IDs starting with 'AW-' (usually, Google Ads accounts) and tag IDs starting with 'G-' (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
Before you begin
You’ll need to have your Google tag ID.
If you have a tag starting with 'AW-'
- Sign in to your Square account.
- On the left panel menu, click Online, then select Online in the pop-up menu.
- On the 'Online' page, click Settings, then select Tracking Tools from the drop-down.
- Under the 'Add custom header code' row, click Add new code.
- In the 'Add customer header code' pop-up window, enter a name for your custom code, then paste your Google tag into the 'Custom code' box.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
- Under 'Where would you like to place this code'? confirm that the code is placed at the
<head>
. - Click Save.
If you have a tag starting with 'G-'
- Sign in to your Square account.
- On the left panel menu, click Online, then select Online in the pop-up menu.
- On the 'Online' page, click Settings, then select Tracking Tools from the drop-down.
- Under 'Google Analytics', enter your tag ID. Your changes will be saved automatically.