You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
Before you begin
You’ll need to have your Google tag ID.
If you have a tag starting with "AW-"
- Sign in to your Square account.
- On the left panel menu, click Online, then select Online in the popup menu.
- On the “Online” page, click Settings, then select Tracking Tools from the dropdown.
- Under the “Add custom header code” row, click Add new code.
- In the “Add customer header code” popup window, enter a name for your custom code, then paste your Google tag into the “Custom code” box.
<!-- Google tag (gtag.js) --><script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script><script>window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'TAG_ID');</script> - Under “Where would you like to place this code?” confirm that the code is placed at the
<head>. - Click Save.
If you have a tag starting with "G-"
- Sign in to your Square account.
- On the left panel menu, click Online, then select Online in the popup menu.
- On the “Online” page, click Settings, then select Tracking Tools from the dropdown.
- Under “Google Analytics”, enter your tag ID. Your changes will be saved automatically.