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The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

MonsterInsights plugin (WordPress): Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up your Google Ads or Google Analytics account with MonsterInsights (WordPress).

Before you begin

You can integrate your Google Analytics account with MonsterInsights (WordPress) for free. If you’d like to set up additional features, an annual MonsterInsights (WordPress) subscription (from $99 USD to $400 USD) will provide the following benefits:

  • One-Click eCommerce tracking
  • Conversion tracking
  • Google optimize integration

Instructions

If you've a tag ID starting with "G-"

Note: MonsterInsights (WordPress) uses their own Google Analytics plugin that's installed separately from the base installation.
  1. Install MonsterInsights.
  2. Log in to your WordPress dashboard, then click Plugins.
    An animation that depicts how to add new plugins within a Google Analytics account.
  3. Search for “MonsterInsights” and click Install Now.
    A simplified UI animation that depicts how to search for the MonsterInsights plugin.
  4. Once the plugin is downloaded and installed, go to the list of installed plugins. Under “Google Analytics for WordPress by MonsterInsights”, click Activate.
    An abstracted UI screenshot that depicts how to activate the MonsterInsights plugin for Google Analytics.
  5. Click Launch the Wizard from the landing page.
    A simplified UI screenshot that highlights how to launch the wizard for MonsterInsights setup.
  6. Complete the setup wizard.
    A simplified UI animation that depicts how to save setup steps and continue the process of setting up the MonsterInsights plugin for Google Analytics.

(Optional) implement Google Ads conversion tracking if you have a tag ID starting with “AW-”

  1. Log in to your MonsterInsights WordPress account.
  2. Under “Insights”, click Settings, then click Publisher.
    A simplified UI animation that depicts how to access the Publisher tool within a Google Ads account.
  3. Navigate to the “Ads Tracking” section and paste your Google tag ID (For example: AW-123456789).
  4. Click Save Changes at the top of the page.
Note: Don’t add more than one Google tag to each page of your website.

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