Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy conversion delay column

Displays the number of days (80th percentile) that occur between clicks and conversion value for the campaigns managed by the bid strategy.

The meaning of the "Bid strategy conversion delay" column varies based on the bid strategy type (Conversions, Revenue, or Advanced Targeting).

  • For Conversions strategies, the column displays the 80th percentile delay for the "Bid strategy conversions" value. That is, after today is over, how many days need to pass before the system expects that 80% of the "Bid strategy conversions" that will be attributed to today will arrive. Note that "Bid strategy conversions" is weighted. If the bid strategy is using a formula column, "Bid strategy conversions" will reflect the multipliers applied by the formula column.
  • For Revenue strategies, the column displays the 80th percentile delay for the "Bid strategy revenue" value. Note that "Bid strategy revenue" is weighted.
  • For Advanced Targeting strategies, the column displays the 80th percentile delay for the "Optimal cost" value.

This metric is only available in the bid strategy reporting table.

Add this column to a report

  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. Do any of the following:

    • To view the performance for all bid strategies, in the left navigation panel, click Bid strategies.

    • To view the performance of selected bid strategies, select the check boxes and click Filter to select bid strategies or filter the report to include only the bid strategies that you want.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name to add the column to the Selected columns list.

  5. Click Apply.

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