Bid strategy conversion delay column

Displays the number of days (80th percentile) that occur between a click and the conversion for the campaigns managed by the bid strategy.

This metric is only available in the bid strategy reporting table.

Add this column to a report

  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. Do any of the following:

    • To view the performance for all bid strategies, in the left navigation panel, click Bid strategies.

    • To view the performance of selected bid strategies, select the check boxes and click Filter to select bid strategies or filter the report to include only the bid strategies that you want.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name to add the column to the Selected columns list.

  5. Click Apply.

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