Report on Microsoft Advertising dynamic search ads

1. Navigate to a Microsoft Advertising engine account, or lower scope.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

2. Click the Ads tab.
3. Filter the list so it contains only metrics for dynamic search ads:
   1. Click the Filter button, which appears above the performance summary graph.
   2. From the + Attribute or metric list, select Ad type.
   3. Unselect all the checkboxes. Then select the Unclassified checkbox, and click OK.
   4. Click Apply filters.
4. By default, the reporting table displays engine metrics, such as clicks and impressions.
   To view metrics about Floodlight conversions that are attributed to the ad, from the View menu above the performance summary graph, select Actions or Sales.
5. To download the report for offline analysis, click the download icon , which appears above the reporting table.

If your dynamic search ads aren't generating impressions, verify your dynamic search ads are set up correctly in Microsoft Advertising.