Edit/override a Search Ads 360 bid strategy

View seasonality adjustments in a bid strategy performance graph

Applies to Search Ads 360 bid strategies

After you've created a seasonality adjustment event, you can view it in the bid strategy performance graph.

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. In the reporting table, in the "Bid strategy" column, click the bid strategy that contains the seasonality adjustment.

    The seasonality adjustment is displayed as a line in the graph, and is labeled with the name of the event.

    You may need to change the time range for the bid strategy to see the seasonality adjustment in the performance graph.
  4. To see the description of the seasonality adjustment, point to the name of the event.

Hide seasonality adjustments in a bid strategy performance graph

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. In the reporting table, in the "Bid strategy" column, click the bid strategy that contains the seasonality adjustment.

  4. Above the performance summary graph, click the switch next to "Event annotations" so the indicator says "Off".

    To show the seasonality adjustment events again, click the switch so the indicator says "On".

View the seasonality adjustments that are applied to bid strategies

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. Click the Columns button above the performance summary graph. 
  4. Type Events in the Search for columns box.
  5. Click + next to Events to add the column, and then click Apply.

    Scroll through the reporting table to see the events that are applied to bid strategies.

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