Bid strategy average target CPA column

Displays the click-date aligned average target Cost per Action of a bid strategy that targets conversions. A bid strategy may have different targets because the target was manually changed during the selected date range.

The number reported in this column is based on only arrived conversions. Conversions that are due or expected aren't included in the column.

You can use this column in a formula column by specifying the Bid_strategy_average_target_CPA variable.

Add this column to a report

  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. Do any of the following:

    • To view the performance for all bid strategies, in the left navigation panel, click Bid strategies.

      Alternatively, to view the performance of selected bid strategies, select the check boxes and click Filter to select bid strategies or filter the report to include only the bid strategies that you want.

    • To view the performance of a specific bid strategy:

      1. In the left navigation panel, click Bid strategies.

      2. Click the name of the bid strategy.

      3. Click the Overview or Keywords tab.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name to add the column to the Selected columns list.

  5. Click Apply.


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