Manage campaigns
Ad builder is a new and easy to use tool to create and manage ad copy at scale. Ad builder simplifies the creation and management of ad copy by eliminating the need for rules and bulksheets.
11/6/2018
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Search Ads 360 now supports Google Ads Smart shopping campaigns. Smart shopping campaigns use machine learning to create better performing ads, while requiring the same amount of work from advertisers as conventional shopping campaigns.
11/6/2018
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Automate budgets and bidding
Conversion goal columns can use any supported attribution model, along with selected Floodlight conversions to optimize spend in budget plans, or to set or recommend bid adjustments and adapt targets in campaigns. Formerly, only the last-click attribution model could be applied in conversion goal columns.
11/6/2018
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Search Ads 360 bid strategies and conversion goals can set or recommend bid adjustments for campaign level remarketing targets. Automatic bid adjustments for ad group level remarketing targets continue to be supported.
11/8/2018
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Use Google Ads conversions in Search Ads 360 bid strategies to optimize bids and set or recommend bid adjustments.
11/29/18
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