Edit budget bid strategy settings

• A budget bid strategy can only be configured in a budget plan. One budget strategy is created per budget group even though the settings can be different in each plan.
• Budget bid strategies can't be removed. However, you can pause a budget bid strategy by editing the budget plan.

Create a budget bid strategy 

1. Start editing a budget plan.
2. In the budget plan editor left navigation, click the Explore target spend and apply a budget bid strategy step, and then select the Budget bid strategy checkbox.
3. The budget bid strategy settings appear.
4. Select the options that you want.
5. Do any of the following:
   • Click Continue to view the updated budget pacing chart and allocations, and then save the plan.
   • In the left navigation, click a step that you want to edit or review.
   • To save your changes, in the left navigation, click the Review details step, and then click Save.

Edit budget bid strategy settings

1. Start editing a budget plan.
2. In the budget plan editor left navigation, click Budget automation settings.

   The following settings aren't editable: "Budget bid strategy name", "Campaign daily budgets", and "Keywords and other biddable items".

   • The budget bid strategy is named after the budget group, with the Greek letter Δ  appended. 

   • The "Campaign daily budgets" and "Keywords and other biddable items" checkboxes are selected because a budget strategy must manage the budgets and bids to optimize spend.

   Learn more about budget bid strategies.

3. Optional. If you selected a conversions or revenue goal, select the checkbox of any of the following bid adjustments:
   • Device bid adjustments
   • Remarketing target bid adjustments
   • Location target bid adjustments

   Although it's also possible to change the "Constraints" settings on this page, we recommend that you keep the default constraint settings because changing them can prevent the budget bid strategy from spending efficiently.

4. Click Continue to go the next step, or in the left navigation, click the step that you want.
5. On the "Review details" step, click Save.
   You are required to save your changes to the plan.

Next steps

• View the campaigns in a budget group.
• Report on budget groups.
• Pause a budget bid strategy.