Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set up cross-channel remarketing for social, search, and display

Reporting on cross-channel remarketing

Search Ads 360 can work with search and social engines to build segments of customers who click your search, social, or display ads. Once the Search Ads 360 segments contain enough users to satisfy your platform's requirements, you can use them to re-engage your customers on your other platforms, such as Facebook, Google Ads, or Display & Video 360.

In May 2021, Search Ads 360 ended support for building search-to-display and social-to-display remarketing segments and stopped adding customers to audience lists.

To report on the effectiveness of your cross-channel remarketing, do the following:

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