Search Ads 360 can work with search and social engines to build segments of customers who click your search, social, or display ads. Once the Search Ads 360 segments contain enough users to satisfy your platform's requirements, you can use them to re-engage your customers on your other platforms, such as Facebook, Google Ads, or Display & Video 360.
In May 2021, Search Ads 360 ended support for building search-to-display and social-to-display remarketing segments and stopped adding customers to audience lists.
To report on the effectiveness of your cross-channel remarketing, do the following:
- You can report on Google Ads remarketing lists from Search Ads 360 or Google Ads
- To report on the other channels, do the following:
- For display remarketing lists, view reports in Display & Video 360 or Google Ads.
- For social remarketing lists, view reports in the social engine (or PMD if available).