Search Ads 360 can work with search and social engines to build lists of customers who click your search ads and social ads. Once the lists contain enough users to satisfy engine requirements, you can use the engines to re-engage your customers on search or social channels.
To report on the effectiveness of your cross-channel remarketing, do the following:
- You can report on Google Ads remarketing lists from Search Ads 360 or Google Ads
- To report on the other channels, do the following:
- For display remarketing lists, view reports in Display & Video 360 or Google Ads.
- For social remarketing lists, view reports in the social engine (or PMD if available).