Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy health status column

Displays information that helps you diagnose and fix issues that are impacting the performance of a Search Ads 360 bid strategy. 

The status column displays the following types of information:

Learn more about to view information about the health of a Search Ads 360 bid strategy.

Add this column to a report

  1. Navigate to an advertiser.
  2. In the left navigation panel, click Bid strategies.
  3. Above the performance summary graph, click the Columns button.
  4. In the Search for columns box, type the column name.
  5. Click + next to the column name to add the column to the Selected columns list.
  6. Click Apply.




The column displays slightly different information depending on the reporting table that you’re viewing:

  • Bid strategies reporting table - The bid strategy health column displays one of the following messages:
    • Limited by max bid
    • Limited by min bid
    • Limited by position
    • Limited by max CPA
    • Limited by min ROAS
    • Significant spend from new keyword temporary positions
    • Limited by lack of offline conversion upload

    You can hover over the message for details. If the bid strategy is limited by a constraint, such as max bid, you can click the message and Search Ads 360 will take you to the place in the UI where you can address the issue.

  • e.

The column displays --- (dashes) if there are no performance issues with your bid strategy.

Learn more about analyzing bid strategy performance.

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