Create Microsoft Advertising negative location targets

Exclude locations in a Microsoft Advertising campaign or ad group
  1. Download the list of Microsoft Advertising geo codes: XLSX / CSV
  2. Navigate to a Microsoft Advertising campaign or ad group.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  3. Click the Targets ▼ tab and then select Location targets.

  4. Click the Excluded tab. 
  5. Click New ▼ above the Campaign level label, and then click Geo location target

    Bing Ads geographic locations Excluded tab shown in context with Campaign and Ad group location targets tabs
  6. In the Search box, enter a location using a country, metro, city, or province geo code. For areas in the US, you can also enter a 5-digit postal code.
  7. Hover on a location, and then click Exclude.
  8. Optional. Repeat steps 6 and 7 to specify other locations that you want to exclude.
  9. Click Save.

 

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