Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and report on Google Ads geographic location targets

Create Google Ads negative geographic location targets

Exclude location targets in Google Ads
  1. Download the list of Google Ads geo codes:  XLSX / CSV
  2. Navigate to a Google Ads  campaign.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  3. Click the Targets ▼ tab and then select Location targets.

  4. Click the Excluded tab. 
  5. Click +New negative location target above the reporting table.
  6. In the Search box, enter a location using a country, metro, city, or province geo code. For areas in the US, you can also enter a 5-digit ZIP code, and for the UK, Germany, and India, you can enter a 5-digit postal code.
  7. Hover on a location, and then click Exclude.
  8. Optional. Repeat steps 6 and 7 to specify other locations that you want to exclude.
  9. Click Save.

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