Recently, Microsoft Advertising automatically migrated accounts to version 11. To see the changes in Search Ads 360, please sync your Microsoft Advertising accounts.
For a complete list of supported and unsupported Microsoft Advertising features in Search Ads 360, see the Microsoft Advertising features article.
Supported Microsoft Advertising version 11 features
Here's a list of the Microsoft Advertising version 11 features and changes that are supported in Search Ads 360.
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Location targets. Set, view, and edit geographic location targets and bid adjustments on the Targets tab in campaigns and ad groups. The options for geographic location targets now include postal codes, in addition to countries, states, metropolitan areas, and cities. Note that you can still specify location targets when creating a campaign or ad group.
Related to the shift in location targets is a change in the way you specify a postal code as a location target in a bulksheet. If you want to target customers in a postal code, leave the Postal code column blank. Instead, specify the postal code as a location target.
- Campaign and ad group properties: Specify a bid adjustment to target desktops in campaigns and ad groups. Previously, only tablet and mobile bid adjustments were supported.
Unsupported Microsoft Advertising version 11 features
- Campaign-level language setting