Turn off Google Ads adaptive remarketing

If you want Search Ads 360 to stop creating remarketing targets for you, you can turn off the adaptive remarketing target feature. You aren't  required to remove the conversion goal or bid strategy from the campaign to turn off the adaptive remarketing target setting.

  1. Navigate to a Google Ads campaign.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Under the name of the campaign, click the campaign settings icon Settings button
  3. In the Bid strategy section, under Adaptive settings, clear the Remarketing targets check box.

    Search Ads 360 doesn't change any existing remarketing targets. Reports will continue to display manually selected and automatically generated remarketing targets.

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