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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Upload conversions

Use the Campaign Manager API to upload offline conversions

As a reminder, advertisers must comply with all applicable laws, regulations, and policies related to user consent and data collection. In some cases, IDs might not be available due to application settings.

If you use Campaign Manager 360 for managing and reporting on display campaigns, you can upload conversions from the Campaign Manager 360 API instead of the new Search Ads 360.

Should you use Search Ads 360 or Campaign Manager 360?

We recommend using the Campaign Manager 360 Conversion API because it supports uploading different conversion ID types, uploading to multiple products, and measurement solutions such as Enhanced Conversions.. 

It's important that you use either Search Ads 360 API or Campaign Manager 360 API, but not both: conversions you upload from both products are not deduplicated and may cause data discrepancies.

Detailed comparison

The following table compares using the new Search Ads 360 or Campaign Manager 360 to upload offline conversions:

  The new Search Ads 360 Campaign Manager 360
Upload process

Use Search Ads 360 Conversions API or bulksheets

Conversions can be attributed to:

Use Campaign Manager 360 API

Conversions can be attributed to:

Note:

  • If a conversion path contains a click that occurs after the click ID you upload, the Campaign Manager 360 API attributes the conversion to the later click. If the later click was on a display ad, the conversion will not appear in the new Search Ads 360 reports that use the last-click attribution model.
  • Paid search conversions attributed to mobile device IDs may not appear in the new Search Ads 360 reports because of the way mobile devices typically map IDs. 
Conversions
visible in
  • The new Search Ads 360 Floodlight columns
  • The new Search Ads 360 Floodlight columns
  • Campaign Manager 360
  • Display & Video 360

Using data transfer files to report offline conversions is not supported. Even though offline conversions may appear in the files, the data may not be complete.

Data freshness

Conversions appear in the new Search Ads 360:

  • Within an hour if the conversion's timestamp is within the previous 24 hours
  • Within several hours if the timestamp is older than 24 hours

Conversions appear in the new Search Ads 360:

  • Within an hour if the conversion's timestamp is within the previous 24 hours
  • Within several hours if the timestamp is older than 24 hours

Conversions appear in Campaign Manager 360:

  • Within 24 hours
Timestamps

You can add conversions with a timestamp as far back as 90 days from date of upload.

You can add conversions with a timestamp as far back as 28 days from date of upload.
Conversion window

Ignored for offline conversions attributed to click ID or visit ID. Applied to other offline conversions. Learn more

Conversion windows were formerly known as lookback windows. 

Applied to offline conversions, just like online conversions.
Updates
to existing conversions
You can update or remove existing conversions.

You can update existing conversions.

Removing conversions isn't supported. Instead, you can set a conversion's quantity and value to 0.

The new Search Ads 360 bid strategies

Can be included as a conversion target

Be sure to follow best practices for offline conversions.

Can be included as a conversion target

Be sure to follow best practices for offline conversions.

Attribution models

See which types of attribution models can be applied to offline conversions.

Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more

In the new Search Ads 360:
See which types of attribution models can be applied to offline conversions.

Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more

In Campaign Manager 360:
Attribution models are applied to offline conversions just like online conversions. 

Audiences Not supported

Can be used to populate Campaign Manager 360 remarketing list targets.

If you use a third-party vendor to track and upload offline conversions, be aware that some vendors may only allow their data to be used for reporting, so their offline conversions will not available for remarketing. Check with your vendor for details.

 

 

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