Microsoft Advertising sitelinks column

Indicates whether sitelink extensions are inherited by or applied directly to a Microsoft Advertising campaign or ad group. The column might contain any of the following text:

  • <Number> sitelinks: Displays the number of sitelinks that are applied to a campaign or ad group. 
  • -- (dashes) indicate that a sitelink extension has not been applied directly and that the campaign or ad group inherits sitelinks from a higher level.  
Add this column to a report
  1. Navigate to an advertiser or to a Microsoft Advertising engine account or campaign.

  2. Click the Campaigns or Ad groups tab.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. In the Search for columns box, type the column name.
    3. Click + next to the column name to add the column to the Selected columns list.
    4. Click Apply.
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