Create demographic targets in Google Ads

Remove Google Ads excluded gender targets

  1. Navigate to a Google Ads campaign or ad group.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Targets ▼ tab, and then click Gender targets.
  3. Click the Negative campaign gender targets tab or click the Negative ad group gender targets tab.
    The Negative campaign gender targets tab is available only at the campaign level.
  4. Select the check box next to each gender target that you want to remove.
  5. Above the reporting table, click Remove.
  6. Optional. If you want to remove all of the excluded gender targets in the ad group, select the Apply to all option.
  7. Choose when to apply the change.
  8. Click Save.
  9. Click Yes, I understand in the message that prompts you to confirm your choice.
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