Create demographic targets in Google Ads

View age targets in a Google Ads campaign

You can review and compare included and excluded age targets at the campaign level even though you can only include the targets in ad groups.

  1. Navigate to a Google Ads campaign.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Click the Targets ▼ tab, and then click Age targets.
  3. Do one of the following:
    • Click the Negative campaign age targets tab to view excluded targets at the campaign level.
    • Click the Ad group age targets tab to view included targets in all of the campaign's ad groups.
    • Click the Negative ad group age targets tab to view excluded targets in all of the campaign's ad groups.
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