Create demographic targets in Google Ads

Set age target bid adjustments in mulitiple Google Ads ad groups

You can only set age and gender bid adjustments in bulk. You can't set age or gender targets in bulk.
  1. Navigate to a Google Ads campaign or ad group.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Targets ▼ tab, and then click Age targets.
  3. Click the Ad group age targets tab.
  4. Select the check box next to each age target that you want to update.
  5. Click Edit▼, and then select Change bid adjustment %.
  6. Optional. If you want to apply the bid adjustment to all of the included age targets in the ad group instead of the selected age targets, select the Apply to all option.
  7. Under Bid adjustments %, select one of the following options: 
    • Increase to. Then enter a percent to increase bids.
    • Decrease to. Then enter a percent to decrease bids.
    • Use keyword bid. Sets the bid adjustment to 0. Uses the same bid as the keyword to target age groups.
    • Set to formula column. On the next line, click the arrow and then select a formula column.
  8. Choose when to apply the change.
  9. Click Save.
You can also use a bulksheet to specify age and gender targets and set bid adjustments.
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