Applied to column

Shows the scope of an automated rule. Click the name in this column to navigate to the rule's scope.

For example, if the rule evaluates all campaigns in an advertiser, the advertiser's name appears in this column. If you click the advertiser name, Search Ads 360 navigates to the advertiser.

Note that clicking the name in this column does not show items that can be evaluated by the rule. Clicking the name adjusts the scope, then you click the appropriate tab. For example, if the rule evaluates all campaigns in an advertiser, click the name to navigate to the advertiser. Then click the Campaigns tab to view the list of campaigns.

View this column

1. Navigate to an advertiser or lower scope.

2. In the left navigation panel, click Rules.
   Search Ads 360 lists up to 2000 existing rules. The column appears in the reporting table.