If you manage social campaigns through Search Ads 360 you can use Campaign Manager 360 to report on search and display campaigns as well as social campaigns tracked by Search Ads 360.
To report on social campaigns tracked through Search Ads 360, you can do either of the following:
- Create a Paid Social report in Campaign Manager 360 Report Builder.
Report Builder can report on the same social metrics that are available in Search Ads 360, and can include additional metrics.
- View an Attribution report and include the Social channel, which includes data from all Search Ads 360 social tracking features (such as Search Ads 360 social engines and tracking Twitter campaigns from Campaign Manager 360).
Search Ads 360 data is available in Report Builder and Campaign Manager 360 Attribution reports as soon as it's available in Search Ads 360, with no additional wait time. You can include social data that reaches as far back as the onboarding of your social engine account in Search Ads 360.
Campaign Manager 360 only shows the Paid Social metrics, channel, and report template if you've created a social engine account in Search Ads 360.
Special permissions required
To use Campaign Manager 360 Report Builder to report on social metrics, your Google Account needs permission to access Campaign Manager 360 Report Builder and your Campaign Manager 360 user role needs to include permission to View Search Ads 360 data.
Google accounts with multiple user profiles in Campaign Manager 360 are not supported in Search Ads 360.If your Google account has been granted multiple user profiles in Campaign Manager 360 you won't be able to report on social metrics in Campaign Manager 360, even if your Campaign Manager 360 profiles have the correct roles.