Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Generate and manage upgraded inventory campaigns

Edit an inventory template

Caution: Your edits could cause Search Ads 360 to make extensive changes across one or more generated campaigns. 

Before you start: impact of editing a template

Changes you make to many of the settings in a template are applied only to newly generated items. They do not affect items that have already generated. For example, the Daily budget and Budget delivery method fields in a campaign template are only used when generating new campaigns. Changes you make to those settings do not affect existing campaigns.

Other changes, such as changing the Name setting in a campaign template, could result in Search Ads 360 renaming all of your existing campaigns as well as affecting the names of newly generated campaigns. Search Ads 360 would only rename existing campaigns if the template output no longer matches the names of the campaigns that have already been generated.

Edits that you make to templates will be visible under your change history.

The following table lists the edits that will be applied to existing items, as well as edits that apply only when items are generated:

Template Changes to these settings
are applied to existing items 
as well as new items
Changes to these settings
only apply to newly generated items
  • Status
  • Name
  • Budget and budget delivery method
  • Start and stop dates
  • Ad rotation and keyword matching
  • Bid strategies or campaign goal
  • Targeting settings, such as languages, networks, and bid adjustments
  • URL templates and custom parameters
  • Labels
Ad group
  • Status
  • Name
  • Default CPC
  • Bid strategy
  • Targeting settings, such as remarketing and device bid adjustments
  • URL templates and custom parameters
  • Labels
  • Status
  • Ad copy
  • Destination URL and URL path

In some engines, when you update ad copy or ad URLs, the engine deletes the old ad and creates a new one. Metrics aren't carried over to the new ad. This applies to ads that were generated by inventory templates as well: updating ad copy will delete the old ad and create a new one. Search Ads 360 keeps track of the ad that was edited and does not generate a new ad with the old copy, even if the templates would normally generate it.

  • URL template and custom parameters
  • Device preference
  • Labels
  • Status
  • Landing page URL
  • Param 1, 2, or 3
  • Changing keyword text or match type
    Changing keyword text or match type removes the old keyword and creates a new one. Search Ads 360 keeps track of the keyword that was edited and does not generate a new keyword with the old settings, even if the templates would normally generate it.


Some broad match modifier behavior moved to the phrase match type

In conjunction with Google Ads, Microsoft Advertising, and Yahoo! Japan, Search Ads 360 will soon end support for creating broad match modifier keywords in manual campaigns and keyword templates in inventory campaigns.

If a keyword template specifies the broad match modifier and Search Ads 360 is required to generate a new keyword, Search Ads 360 will generate a new phrase match keyword instead of a broad match keyword. Learn more.


  • Max CPC
  • URL template and custom parameters
  • Labels
Negative keyword
  • Status
  • Keyword text or match type
  • Not applicable
Location target
  • Status
  • Targeted locations
  • Not applicable
Google Ads sitelink
  • Status
  • Sitelink text, description 1, and description 2
  • Sitelink URL
  • URL template
  • Mobile preferred
  • Account level extension
  • Labels

Edit an inventory template

To edit a template in an inventory plan:

  1. Navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Templates.
  3. Click the Inventory management tab and click the name of an inventory plan.
  4. In the reporting table, click  (gear icon) next to the item you want to edit.

    If an item isn't visible in the table, click  next to a template to see the template's children.
    For example, click  next to a campaign template to see ad group templates. Click  next to an ad group template to see ad and keyword templates.

    Expand the campaign and ad group template in the reporting table.
  5. Update settings in the template.

Search Ads 360 applies the updates the next time it evaluates the inventory plan.

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