Contents
- Manage campaigns
- Optimize bids
Manage campaigns
Set bid adjustments to target desktops and tablets in AdWords accounts
To give you more control over how much you bid to target different types of devices, AdWords has expanded its device targeting options from just mobile devices to separate settings for tablets and desktops. And in case you want to bid differently to display device-specific ads in one campaign, you can set device bid adjustments at the campaign level and at the ad group level. Prior to this release, only mobile device targeting was supported in AdWords. Learn more.
Create and manage Yahoo! Gemini campaigns in DoubleClick Search
DoubleClick Search now fully supports Yahoo! Gemini campaigns enabling you to create, manage, and report on them in DoubleClick Search.
Full support also includes DS bid strategies. You can apply a DS bid strategy to Yahoo! Gemini campaigns, ad groups, and keywords and let the bid strategy optimize keyword bids to achieve your specified goal. Learn more.
Optimize bids
Use Google Analytics conversions to set or recommend remarketing and location target bid adjustments
In AdWords campaigns, a DoubleClick Search bid strategy can now recommend or set bid adjustments for remarketing targets and location targets using Google Analytics conversions. Prior to this release, bid strategies could only use Google Analytics conversions to set or recommend mobile bid adjustments. Note that you can continue to use Floodlight conversions, formula columns, or Floodlight activity (custom) column conversions to recommend or set bid adjustments. Learn more.