Contents
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Manage campaigns
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Measure results
Manage campaigns
Product groups and dynamic targets can inherit URL templates
Product groups, dynamic search ads, and dynamic targets can now inherit DoubleClick Search URL templates defined at a higher level. As with keywords and other items, you can override the inherited template by defining a URL template specifically for the product group, dynamic target, or dynamic search ad.
Existing product groups and dynamic targets override inherited templates by default
As part of upgrading your accounts to support this new feature, DoubleClick Search (DS) automatically created URL templates specifically for each existing product group and dynamic target. As a result, these existing items override any templates you specify higher up by default. If you want the items to inherit a URL template from the ad group, campaign, or account, you'll need to resume inheritance by removing the URL template DS created.
Going forward, any product group or dynamic target you create will inherit a URL template by default.
Measure results
Impression share available for AdWords keywords
Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. DoubleClick Search (DS) can now report on impression share for AdWords keywords, in addition to AdWords and Bing Ads accounts, campaigns, and ad groups. Learn more
Quality score available in Bing Ads accounts
Quality score is an estimate of the quality of your ads and landing pages triggered by a keyword. A high score, such as 10, means that Bing Ads thinks your ad and landing page are relevant and useful to someone looking at your ad. A low score may result in your ads appearing in a low position, or not appearing at all, regardless of your bid.
In addition to reporting the quality score for your AdWords accounts, you can now see the Bing Ads quality score in DS. Learn more