Customer name column

The name of an inventory account as specified in Google Merchant Center.

View this column

1. Navigate to an advertiser.

2. In the left navigation panel, click Inventory management.

3. Click the Inventory accounts tab if it isn't already selected.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. Next to Available columns, type the column name in the search box.

   3. Click + next to the column name in the Available columns list.