Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Customer name column

The name of an inventory account as specified in Google Merchant Center.

View this column
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Inventory management.

  3. Click the Inventory accounts tab if it isn't already selected.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box.

    3. Click + next to the column name in the Available columns list.

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