Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy column

Change history

Displays the name of the bid strategy that is applied to an item that was changed.


Add this column to the change history report

  1. Navigate to an advertiser, account, campaign, ad group, bid strategy,  or label.
  2. Select a time range on or after May 21, 2016 in the upper right corner.
  3. In the left navigation panel, click Change history.
  4. Under the time range, click the Columns button.
  5. Enter the column name in the Search for columns box.
  6. Click the plus sign + to add the column to the Selected columns list.
  7. Optional. Drag the column where you want it in the list.
  8. Click Apply.
Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center