Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

System column

Change history

Displays the name of the Search Ads 360 system or feature, such as sync, bid optimization, or bulksheet, that initiated a change. The column also displays the name of the item, if applicable. For example, if the System column displays Bulksheets, the name of the bulksheet is shown underneath.



Feature or system Who made change
Adaptive System
Advertiser management User or system (Change can be made by user maintenance tools)
Bid optimization System
Budget management User 
Bulk operations User
Bulksheets User
Bulksheets sFTP User
Data processing backend System. Indicates that Search Ads 360 created or updated a data-driven attribution model
External API (also referred to as the Search Ads 360 API) User
Inventory management System
Rules User
Scheduled edits User
Sync System
Search Ads 360 user interface User

You can check the change details column for the name of an item.

You can filter the change history report using system attributes.


View this column in the change history report

  1. Navigate to an advertiser, account, campaign, ad group, bid strategy, or label.
  2. Select a time range on or after May 21, 2016 in the upper right corner.
  3. In the left navigation panel, click Change history.
  4. Optional: Click the column header to sort the report.
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