Native max CPC column

Specifies the maximum amount to bid to display your ad on the Yahoo! Gemini native network.

Native max CPC is labeled Native bid price in the ad group settings editor.

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Add this column to a report

1. Navigate to an advertiser or a Yahoo! Gemini account or campaign.

2. Click the Ad groups tab.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.
   2. Enter the column name in the search box.
   3. Click + next to the column name in the Available columns list.