Yahoo! Gemini features in Search Ads 360

Last updated: June 27, 2018

The following lists the Yahoo! Gemini  features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Yahoo! Gemini features

Campaigns

  •  "Visit my website" campaigns that display ads on the Search network and optionally the Native network as well. See supported campaign settings.
    The "visit my website" campaigns that you create in Search Ads 360 can only contain text ads. These text ads display on the Search network, and you can add the Native network to enable Search on Native advertising. Native ad attributes aren't supported.

Ad groups

Ads

Keywords

Reporting

  • Clicks, impressions, and other engine metrics in Search Ads 360 reports are expected to match keyword reports in Yahoo! Gemini. Search Ads 360 does not report on activity that results from other types of targeting, such as audience. Note that if a campaign targets only the Native network, keywords are not used for targeting, so Search Ads 360 will not show metrics for that campaign. 

Targeting and bid adjustments

  • Creating location targets and Nielsen Designated Marketing Area (DMA) targets and bid adjustments
  • Desktop, mobile, and tablet bid adjustments

Bid automation

Apply a bid strategy from campaign and ad group settings or apply to keywords.

Unsupported Yahoo! Gemini features

Campaigns

  • Know my brand
  • Download my app 
  • Day of week/hour targeting (ad schedule)
  • Audience targets: Age, Gender, Interests

Ad groups

  • Audience targets: Age, Gender, Interests

Ads

  • App install ads
  • Yahoo! Mail ads
  • Native magazine ads
  • Native carousel ads

Learn more about Yahoo! Gemini ads in Yahoo! Gemini Help.

Ad Extensions

  • Sitelinks

URL management

  • Upgraded URLs: Search Ads 360 does not support creating keywords or ads with Yahoo! Gemini Upgraded URLs. If you sign into Yahoo! Gemini and create upgraded URLs (either by migrating or creating new keywords and ads), when you sync in the change, Search Ads 360 downgrades keywords back to non-upgraded URLs.

    Here's how Search Ads 360 downgrades keyword URLs:
    Any tracking template from the upgraded URL will be added to the keyword's landing page URL.
    For example:

    • Upgraded URL in Yahoo! Gemini:
      Tracking template: https://www.3rdpartytracker.com?source=GEMINI&adId={adId}&d={device}&lp={lpurl}
      Final URL: https://www.example.com
    • Downgraded URL in Search Ads 360:
      Landing page: https://www.3rdpartytracker.com?source=GEMINI&adId={adId}&d={device}&lp=https://www.example.com (Search Ads 360 replaces the URL macro in the tracking template with the final URL)

    Search Ads 360 ignores upgrades to other types of items such as ads. For example, if you upgrade an ad in Yahoo! Gemini and sync in the change, Search Ads 360 does not show the upgraded settings for the ad. Instead, the ad will appear as non-upgraded in Search Ads 360 and upgraded in Yahoo! Gemini.

  • Tracking templates: Search Ads 360 does not support Yahoo Gemini tracking templates, which depend on Upgraded URLs. Search Ads 360 does provide URL templates for Yahoo Gemini accounts, but these templates are not copied into Yahoo Gemini tracking templates. Instead, Search Ads 360 applies its URL templates to each keyword's landing page URL before trafficking the URL to Yahoo Gemini.

Targeting and bid adjustments

  • Removing location targets and Nielsen Designated Marketing Area (DMA) targets and changing bid adjustments

Reporting

  • Impression share metrics

Next steps

Create a Yahoo Gemini engine account in Search Ads 360.

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