Formula columns can integrate perfectly with other Search Ads 360 features like automated rules, Web Queries, or bid strategies. Check out some of our more advanced use cases below.
You can use formula columns as conditions in rules. All of your existing formula columns will be listed alongside the standard Search Ads 360 metrics columns in the condition picker.
Use Case |
Example |
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Mix and match date ranges within rules Create two formula columns:
Then, create a rule that runs if the Actions for the past 7 days are greater than X and Impressions are greater than Y. |
Formula column 1 Formula column 2 Keyword rule |
Take action on an object based on average metrics. |
Formula column Keyword rule |
Take action on an object if its metrics are outside a historic range. |
Formula column Campaign rule |
Simulate “or” values. |
Formula column Keyword rule |
Reference an editable static field -- without editing the rule. |
Formula column Campaign rule |
Use Case |
Example |
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Break out related labels into column view for sorting and reporting. |
Formula column or |
Use Case |
Example |
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On-the-fly budget pacing.
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Formula column |
Exclude today’s data from “This Month” web queries. |
Formula column |