Search Ads 360 Natural Search

Comparison of the Search terms, Paid & organic, and Natural search reports

Search Ads 360 provides a few reports that show the search terms entered by users. Here's a comparison of the Search termsPaid & organicNatural search, and reports:

  Search terms report Paid & organic report Natural search report
Supported
engine accounts
All Google Ads only All
Available metrics

Paid keyword search and
paid product group search

Paid keyword search

Organic search

Paid keyword search

Organic search

Display ads managed by Campaign Manager

Conversion reporting

In Google Ads accounts: Conversions reported by Google Ads conversion tracking (no Floodlight data) along with engine metrics

In other types of accounts:
Floodlight data, but no engine metrics

None. The report only shows engine metrics (clicks, impressions, and so on).

The report shows Floodlight conversion data attributed to each natural search.

Shows search terms for encrypted searches Yes for Google Ads.
In other types of engines that encyrpt searches, "Other queries" appears instead of the search terms
Only for people with access to your Google Search Console, Google Ads, and Search Ads 360 accounts. No
Special set up

Available by default.

Doesn't require tags on your site.

Requires you to link your Google Ads account to Google Search Console.

Doesn't require tags on your site.

Requires a natural search tag on your landing pages in addition to Floodlight tags.

The Search Ads 360 support team generates this tag for you based on information you give them

Viewing the report  Available in the Search Ads 360 UI at the engine account scope or lower Available in the Search Ads 360 UI at the engine account scope or lower

Use Campaign Manager Report Builder to pull reports instead of viewing them in Search Ads 360.

Reports can be scoped to an entire advertiser.

Can be used for keyword harvesting Yes No No

 

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