Comparison of the Search terms, Paid & organic, and Natural search reports

Search Ads 360 provides a few reports that show the search terms entered by users. Here's a comparison of the Search terms, Paid & organic, Natural search, and reports:

	Search terms report	Paid & organic report	Natural search report
Supported engine accounts	All	Google Ads only	All
Available metrics	Paid keyword search and paid product group search	Paid keyword search Organic search	Paid keyword search Organic search Display ads managed by Campaign Manager 360
Conversion reporting	In Google Ads accounts: Conversions reported by Google Ads conversion tracking (no Floodlight data) along with engine metrics In other types of accounts: Floodlight data, but no engine metrics	None. The report only shows engine metrics (clicks, impressions, and so on).	The report shows Floodlight conversion data attributed to each natural search.
Shows search terms for encrypted searches	Yes for Google Ads. In other types of engines that encyrpt searches, "Other queries" appears instead of the search terms	Only for people with access to your Google Search Console, Google Ads, and Search Ads 360 accounts.	No
Special set up	Available by default. Doesn't require tags on your site.	Requires you to link your Google Ads account to Google Search Console. Doesn't require tags on your site.	Requires a natural search tag on your landing pages in addition to Floodlight tags. The Search Ads 360 support team generates this tag for you based on information you give them.
Viewing the report	Available in the Search Ads 360 UI at the engine account scope or lower	Available in the Search Ads 360 UI at the engine account scope or lower	Use Campaign Manager 360 Report Builder to pull reports instead of viewing them in Search Ads 360. Reports can be scoped to an entire advertiser.
Can be used for keyword harvesting	Yes	No	No