Exact keyword exists (Account) column

Appears in the search terms report. Displays Yes if any ad group in the current account contains an exact-match keyword for the terms in the Search query column.

The column is mostly intended for use when you're using filters or automatic rules to find exact-match keywords in your account.

Note that the exact-match keyword may not be the same keyword that's listed in the Keyword column. For example, you may be scoped to an ad group that targets a specific remarketing list and contains a broad-match keyword that matches the search term. The exact-match keyword could be in a different ad group.

Learn more about using the search terms report finding exact-match keywords in your account.

Add this column to a report
  1. Navigate to a campaign or ad group.
  2. Click the Keywords tab and select Search terms.
  3. In a Google Ads account, navigate to a campaign or ad group. Then click the View keywords button that appears above the reporting table.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name  and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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