Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Exact keyword exists (Account) column

Appears in the search terms report. Displays Yes if any ad group in the current account contains an exact-match keyword for the terms in the Search query column.

The column is mostly intended for use when you're using filters or automatic rules to find exact-match keywords in your account.

Note that the exact-match keyword may not be the same keyword that's listed in the Keyword column. For example, you may be scoped to an ad group that targets a specific remarketing list and contains a broad-match keyword that matches the search term. The exact-match keyword could be in a different ad group.

Learn more about using the search terms report finding exact-match keywords in your account.

Add this column to a report
  1. Navigate to a campaign or ad group.
  2. Click the Keywords tab and select Search terms.
  3. In a Google Ads account, navigate to a campaign or ad group. Then click the View keywords button that appears above the reporting table.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name  and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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