Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search terms report

Find exact-match keywords in your account

In some cases, a broad-match or phrase-match keyword in one ad group may match a search query even though you've defined an exact-match keyword elsewhere in the account. For example, an exact-match keyword in a campaign that targets mobile devices won't match searches from a desktop machine, and so a broad-match keyword elsewhere in the account may be used instead.

To let you know if you already have exact-match keywords for a query in your account, the search terms report includes the Exact keyword matches in column. The column displays the number of exact-match keywords throughout the entire account that match a search query. For example, the following row in a search terms report segmented by keyword indicates the following:

  • The "red sneakers" search query matched the broad-match "sneakers" keyword in the "Hightops" ad group

  • One other campaign in the current account has defined an exact-match keyword for the "red sneakers" search query


Search query


Ad group


Exact keyword
matches in

Match type

red sneakers




Account: 1
Campaign: 0
Ad group: 0



In the example above, the Exact keyword matches in column displays the following information:

  • Account: 1 - There's one exact-match keyword for this search query elsewhere in the account. Because the column reports 0 for Campaign, you know the exact match keyword is in some other campaign.

  • Campaign: 0 - The "Generic" campaign does not contain an exact match keyword for this query

  • Ad group: 0 - The "Hightops" ad group does not contain an exact match keyword for this query

Learn more about the Exact keyword matches column.

Find exact-match keywords

If the Exact keyword matches in column indicates that an exact-match keyword exists elsewhere in the account, follow these steps to find the keyword:

  1. Navigate to the account and click the Keywords: Positive tab.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Create a keyword filter that contains the search query text.
    For example, the filter would look like this:
    Keyword: Contains: red sneakers

    The Keywords: Positive tab now displays all keywords that contain the search query.

  3. Use the Match type column to find the exact-match keywords, then view the Campaign and Ad group column to find the keyword's location.

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