Exact keyword exists (Ad group) column

Appears in the search terms report. Displays Yes if one of the following locations contains an exact-match keyword for the terms in the Search query column:

• The current ad group (applicable if you're scoped to an ad group)
• The ad group listed in the Ad group column (applicable if you're scoped to a higher level and the Ad group column appears in the report)

The column is mostly intended for use when you're using filters or automatic rules to find exact-match keywords in your account.

Note that the exact-match keyword may not be the same keyword that's listed in the Keyword column. For example, you may be scoped to an ad group that targets a specific remarketing list and contains a broad-match keyword that matches the search term. The exact-match keyword could be in a different ad group.

Learn more about using the search terms report finding exact-match keywords in your account.

Add this column to a report

1. Navigate to an engine account, campaign or ad group.
2. Click the Keywords tab and select Search terms.
3. In a Google Ads account, click the View keywords button that appears above the reporting table.
4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name  and press the Enter key.

   3. Click + next to the column name in the Available columns list.