Exact keyword matches in column

Appears in the search terms report. Displays the number of exact-match keywords throughout the entire account that match the search terms in the Search query column and indicates how many of those keywords exist at each level in the account. 

The information in the column depends on the current scope and on the segments in the search terms report:

  • If you're scoped to a campaign or if you're segmenting by campaigns, the column displays:
    Account: number
    Campaign: number

  • If you're scoped to an ad group or if you're segmenting by ad group or keyword, the column displays:
    Account: number
    Campaign: number
    Ad group: number

Learn more about using the search terms report to find exact-match keywords in your account.

Add this column to a report
  1. Navigate to an engine account, campaign or ad group.
  2. Click the Keywords tab and select Search terms.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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