Copy campaigns

Microsoft Advertising source and destination

Copying from Microsoft Advertising to Microsoft Advertising

When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)

Campaign settings for Microsoft Advertising

If the engine account doesn't already contain a campaign named Copy of source campaign, Search Ads 360 creates a new campaign and copies the settings listed below.

Microsoft Advertising campaign settings 

Name

Daily budget

Budget type

Location targets:

  • Country

  • Province

  • City

  • Metro

Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies. 

ZIP codes aren't copied.

Mobile bid adjustment

Tablet bid adjustment

Desktop bid adjustment

URL Template

Status

If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
Sitelinks

 

The following settings are not copied to the destination campaign:

  • Bid strategy

  • Labels

 

Ad group settings for Microsoft Advertising

If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.

 

Microsoft Advertising ad group settings

Name

Search bid

Location targets:

  • Country

  • Province

  • City

  • Metro

Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies.

ZIP codes aren't copied

Mobile bid adjustment

Tablet bid adjustment
Desktop bid adjustment

URL Template

Status

Sitelinks

 

The following settings are not copied to the destination ad group:

  • Bid strategy

  • Labels

 

Ad settings for Microsoft Advertising


Any expanded text ads in the source ad group are copied into the destination as expanded text ads.

 

The copy operation doesn't copy standard text ads because Microsoft Advertising ended support for creating and editing standard text ads on July 31, 2017.

You can only create and edit expanded text ads in your Microsoft Advertising accounts if they've been migrated to Upgraded URLs.

Microsoft Advertising will continue to serve standard text ads and Search Ads 360 will continue to report metrics for your standard text ads. 

 

Expanded text ads

Microsoft Advertising expanded text ad settings

Ad name

Headline
Headline2

Description line 1

Destination URL

Path 
Path 2

URL Template

Status

 

The following settings are not copied to the destination ad:

  • Labels

 

Keyword settings

If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.

Microsoft Advertising keyword settings

Text

Match type

Minimum bid

Maximum bid

URL Template

Landing page URL

URL parameters

Status

The following settings are not copied to the destination keyword:

  • Bid strategy

  • Labels

  • Membership in a landing page test

 

Negative keyword settings for Microsoft Advertising

If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.

Microsoft Advertising negative keyword settings

Text

Match type

Status

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