Microsoft Advertising source and destination

 

When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)

Campaign settings for Microsoft Advertising

If the engine account doesn't already contain a campaign named Copy of source campaign, Search Ads 360 creates a new campaign and copies the settings listed below.

Microsoft Advertising campaign settings
Name
Daily budget
Budget type
Location targets: Country Province City Metro Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies.  ZIP codes aren't copied.
Mobile bid adjustment
Tablet bid adjustment
Desktop bid adjustment
URL Template
Status If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
Sitelinks

 

The following settings are not copied to the destination campaign:

• Bid strategy

• Labels

 

Ad group settings for Microsoft Advertising

If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.

 

Microsoft Advertising ad group settings
Name
Search bid
Location targets: Country Province City Metro Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies. ZIP codes aren't copied
Mobile bid adjustment
Tablet bid adjustment
Desktop bid adjustment
URL Template
Status
Sitelinks

 

The following settings are not copied to the destination ad group:

• Bid strategy

• Labels

 

Ad settings for Microsoft Advertising

Any expanded text ads in the source ad group are copied into the destination as expanded text ads.

 

The copy operation doesn't copy standard text ads because Microsoft Advertising ended support for creating and editing standard text ads on July 31, 2017.

Microsoft Advertising will continue to serve standard text ads and Search Ads 360 will continue to report metrics for your standard text ads. 

 

Expanded text ads

Microsoft Advertising expanded text ad settings
Ad name
Headline Headline2
Description line 1
Destination URL
Path  Path 2
URL Template
Status

 

The following settings are not copied to the destination ad:

• Labels

 

Keyword settings

If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.

Microsoft Advertising keyword settings
Text
Match type
Minimum bid
Maximum bid
URL Template
Landing page URL
URL parameters
Status

The following settings are not copied to the destination keyword:

• Bid strategy

• Labels

• Membership in a landing page test

 

Negative keyword settings for Microsoft Advertising

If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.

Microsoft Advertising negative keyword settings
Text
Match type
Status