Adjust bids for Google Ads location targets with a Search Ads 360 bid strategy

View and apply the Search Ads 360 bid strategy's recommended adjustment

Google Ads location-target bid adjustments

You can view and apply recommendations for location-target bid adjustments from one of these locations:

  • From a specific Search Ads 360 bid strategy: you'll see only the location targets in campaigns that are managed by the bid strategy.

  • From an engine account's Targets: Location targets tab: you can see and compare all location targets in an engine account, even those that aren't managed by a bid strategy.

Either way, you might want to view the bid strategy’s recommendation on a regular basis (such as daily or weekly). Depending on how the portfolio of biddable items performs over time, the bid strategy might change the recommendation periodically. 

View recommendations from a specific Search Ads 360 bid strategy

  1. Navigate to the bid strategy’s details:

    1. In the left navigation panel, click Bid strategies.

    2. In the Bid Strategy column of the reporting table, click the name of the bid strategy.

  2. Click the Targets▼ tab, then click Location targets.

  3. The Recommended bid adjustment % column displays the current recommendation.

    Don't see any location targets?

    If you don't see any location targets in the bid strategy details, make sure you've applied the bid strategy to the campaign that contains the location target.

    Don't see any recommendations?

    Search Ads 360 needs time to observe activity on the keywords and other targeting items in the campaign before it can recommend or apply bid adjustments for your location targets. If you've applied the bid strategy recently, check back in a day or so to see if Search Ads 360 has a recommendation

  4. To apply the recommendation, enter the suggested amount in the Bid adjustment % column and click Save.

View all recommendations in an engine account

  1. Navigate to a Google Ads engine account.

     
    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Targets▼ tab, then click Location targets.

  3. The Recommended bid adjustment % column displays the current recommendation.

    Don't see any recommendations?

    If you don't see any recommendations for a location target, make sure you've applied a bid strategy to the campaign that contains the location target.

    In addition, Search Ads 360 needs time to observe activity on the keywords and other targeting items in the campaign before it can recommend or apply bid adjustments for your location targets. If you've applied the bid strategy recently, check back in a day or so to see if Search Ads 360 has a recommendation.

  4. To apply the recommendation, enter the suggested amount in the Bid adjustment % column and click Save.

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