Use your business data to manage campaigns

Introduction to applying business data

You can use the Search Ads 360 UI or a bulksheet to apply business data to active or paused campaigns, ad groups, and other items. Similar to the way labels and bid strategies are inherited in Search Ads 360, business data that you apply to parent items (such as campaigns) is inherited by child items (such as ad groups and keywords) that don't explicitly specify their own business data.

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