Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use your business data to manage campaigns

Introduction to applying business data

You can use the Search Ads 360 UI or a bulksheet to apply business data to active or paused campaigns, ad groups, and other items. Similar to the way labels and bid strategies are inherited in Search Ads 360, business data that you apply to parent items (such as campaigns) is inherited by child items (such as ad groups and keywords) that don't explicitly specify their own business data.

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Click your way through a step-by-step example of setting up business data

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