Location column

In Google Ads campaigns, displays the locations targeted by your campaign.

Google Ads location targets include geographic areas, location extensions, and proximity targets.

In Microsoft Advertising campaigns, the Location column displays geographic areas targeted by your campaigns or ad groups. 

Microsoft Advertising location targets include geographic areas.

View this column in a Google Ads report

1. Navigate to a Google Ads engine account or campaign.
2. Click the Targets ▼ tab, and then click Location targets.

3. Click the Campaign location targets tab.
   The column is displayed by default.

View this columns in a Microsoft Advertising report

1. Navigate to a Microsoft Advertising engine account, campaign, or ad group.
2. Click the Targets ▼ tab, and then click Location targets.

3. Click the Campaign location targets tab or click the Ad group location targets tab.
   The column is displayed by default.