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Bid adjustment % column (location targets)

Specifies an amount to adjust bids for searches that occur within a radius of a location extension or proximity target.

Applicable only to Google Ads location extensions or Google Ads proximity targets.

You can enter an adjustment from -90 to 900. A negative adjustment decreases the bid. A value of 0 makes no adjustment to the default bid.

Add this column to a report

Navigate to a Google Ads engine account, campaign, or ad group.
Click the Targets ▼ tab and select Location targets.

The column appears in the reporting table by default.

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