Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set up radius targets for Google Ads location extensions

Set up radius targets for Google Ads location extensions

To create radius targets for your location extensions from Search Ads 360:

  1. In Search Ads 360, navigate to a campaign.
    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Click the Targets ▼  tab and select Location targets.
  3. Click the + New location target button, which appears above the reporting table.
  4. Enter properties for the location extension target.
  5. Click Save.

Properties for location extension targets

Location extension within

(Optional) Enter a Google Ads geo code to target only your locations in a specific geographic area. For example, if you enter New York, US-NY, US, the target will apply only to the locations in your Google My Business account with an address in New York city.


Enter the circumference of the radius, from 0.4 to 40.0 miles or 0.6 to 60.0 kilometers. Select mi from the list if you're referring to number of miles, or km if you're using kilometers.

Geo bid adjustment

Enter an adjustment from -90 to 900. A negative adjustment decreases the bid. A value of 0 makes no adjustment to the default bid.

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